Contact
Discuss your project
Tell us about your vision and project stage, and we will contact you to propose the right scope of support.
Frequently asked questions
What is YR Culinary?+
A Saudi culinary and hospitality advisory house providing concept and menu development, pre-opening support, chef selection and team development, performance supervision, major events and VIP hospitality advice.
Who leads YR Culinary?+
Founder Yasser Jad leads YR Culinary, supported by consultant Richard Seidel as part of the leadership team. Yasser brings more than 30 years in Saudi culinary and hospitality, while Richard brings more than 20 years of international luxury restaurant, hotel and hospitality experience.
Who do you work with?+
Owners of fine-dining restaurants and F&B groups, hotels and resorts, investors, government entities, large corporates and event organisers.
Do you support operating projects as well as new ones?+
Both. We work before and during opening, improve operating businesses and support expansion into new locations.
Can you assess caterers or chefs for an owner?+
Yes. We provide independent technical assessment of candidates, providers and products, with clear recommendations for the owner.
How does an engagement begin?+
With a session to understand your vision and project stage, followed by a proposed scope and outputs in a technical and commercial proposal.