Riyadh culinary and hospitality strategy
Directions connecting food with the city’s culture and destination ambition.
What it means for your project
Understanding how food, culture and destination strategy connect.
Experience
Selected milestones from our leadership team that show the experience your project can draw on.

Directions connecting food with the city’s culture and destination ambition.
What it means for your project
Understanding how food, culture and destination strategy connect.
Official hospitality expressing Saudi identity within international protocol.
What it means for your project
Translating identity into a dining experience appropriate to the guest and occasion.
Large-scale daily production serving 41 international airlines.
What it means for your project
Quality consistency across operations at scale.
Restaurants, hotels, bakeries and lounges across Europe and the Middle East.
What it means for your project
Connecting idea, menu, equipment and team before opening.
Formula One, ATP Masters, Champions League finals and UEFA EURO.
What it means for your project
Planning and service under pressure of time and volume.
Assessment, training, judging and professional competitions.
What it means for your project
Selecting the team that fits the concept and developing its capability.
Images from previous projects our leadership team contributed to.
Experience gained by our leadership team in previous roles
Let's talk
Whether you are shaping a new idea, preparing to open or improving an operating business, share your vision and project stage and we will propose the right scope.