Technical leadership for decisions
Independent assessment of options, their quality, delivery and cost implications, with the owner’s interest represented in proposal reviews.
YR CULINARY & HOSPITALITY CONSULTANTS
The culinary expertise behind exceptional hospitality.
A Saudi advisory house helping owners, investors and institutions build clear culinary concepts, select the teams to deliver them, and sustain quality from opening day onward.
30+ yearsin Saudi culinary and hospitality
20+ yearsin international luxury hospitality
20+ conceptsopened and developed by our leadership team
100,000meals a day at peak catering operations led
YR CULINARY & HOSPITALITY CONSULTANTS
Who we are
YR Culinary is a Saudi culinary and hospitality advisory house. We combine a deep understanding of Saudi hospitality with international experience in fine dining, hotels and major events—turning decisions into practical steps in the kitchen and through service.
Services
Our services
Services for establishment and development, alongside specialist supervision and hospitality support—shaped around your project stage and need.
Culinary Concepts & Menu Development
We turn the project vision into a clear culinary identity and an executable menu, accounting for cuisine, guests, service style, equipment and product cost.
Learn moreRestaurant & Hospitality Pre-Opening
We support the technical decisions before operations begin, then test the readiness of the product, kitchen and team ahead of opening day.
Learn moreChef Selection & Team Development
We assess candidates technically and as leaders, helping you select the chef and team able to deliver the concept and sustain quality.
Learn moreCulinary Performance & Supervision
We identify the causes of inconsistent quality or weak execution, set improvement priorities and follow implementation with management.
Learn moreMajor Events & VIP Hospitality
We develop the technical culinary and hospitality direction to suit the occasion, guest profile and service scale—from planning and tastings to on-site supervision.
Learn moreGovernment & Special Projects
Independent technical advice for owners of projects requiring specialist culinary and hospitality expertise, enabling decisions on a clear basis.
Learn more
Why YR
Saudi insight, international standards
Advice shaped around your identity, guests and operating capability.
Direct leadership involvement
Our leadership team guides the technical direction and principal decisions.
Tested before approved
Recipes and presentation are tested against your equipment, team capability and real service volume.
Leadership expertise
Our leadership team participates directly in assessment and the principal technical decisions.
Yasser Jad
Founder | Culinary Strategy & Hospitality Expert
More than 30 years shaping Saudi Arabia’s food, beverage and hospitality sector across strategy, production leadership, quality and capability development, with experience in government projects and national and diplomatic hospitality.
Richard Seidel
Consultant, Corporate Executive Chef & Culinary Director
More than 20 years of international experience leading luxury culinary and hospitality operations, opening restaurants and hotels, and developing F&B operations across Europe, the Middle East and multiple global markets.
Selected Work
View selected work
Experience gained by our leadership team in previous roles
Royal Commission for Riyadh City|Saudia|Riyadh Expo 2030 Bid|DO & CO|Formula One|UEFA Champions League|UEFA EURO|ATP Tennis Masters|ZUMA|Kamp Holding|Margaux Berlin|Hangar-7 Ikarus|World Defence Show|COP16|Le Cordon Bleu Paris|WorldChefs
Our method
A practical method from idea to service
Five clear stages that turn a vision into a consistent, service-ready experience.
- 01
Understand
Your vision and project stage
- 02
Develop
The concept, menu and improvement plan
- 03
Test
Recipes, tastings and presentation
- 04
Prepare
Standards, training and trial operations
- 05
Follow through
Supervision and performance review
When we engage
Before openingDuring openingAfter launchDuring expansionEvents and special projects
Frequently asked questions
What is YR Culinary?+
A Saudi culinary and hospitality advisory house providing concept and menu development, pre-opening support, chef selection and team development, performance supervision, major events and VIP hospitality advice.
Who leads YR Culinary?+
Founder Yasser Jad leads YR Culinary, supported by consultant Richard Seidel as part of the leadership team. Yasser brings more than 30 years in Saudi culinary and hospitality, while Richard brings more than 20 years of international luxury restaurant, hotel and hospitality experience.
Who do you work with?+
Owners of fine-dining restaurants and F&B groups, hotels and resorts, investors, government entities, large corporates and event organisers.
Do you support operating projects as well as new ones?+
Both. We work before and during opening, improve operating businesses and support expansion into new locations.
Can you assess caterers or chefs for an owner?+
Yes. We provide independent technical assessment of candidates, providers and products, with clear recommendations for the owner.
How does an engagement begin?+
With a session to understand your vision and project stage, followed by a proposed scope and outputs in a technical and commercial proposal.
Let's talk
Start with what your project needs
Whether you are shaping a new idea, preparing to open or improving an operating business, share your vision and project stage and we will propose the right scope.