2020 – 2025
Culinary & Hospitality Strategic Consultant
Royal Commission for Riyadh City
Leadership
Yasser Jad
Founder | Culinary Strategy & Hospitality Expert
More than 30 years shaping Saudi Arabia’s food, beverage and hospitality sector across strategy, production leadership, quality and capability development, with experience in government projects and national and diplomatic hospitality.
CV highlights
30+Years in Saudi culinary & hospitality
100,000Meals per day at Hajj peak
41International airlines served
3,000+Employees trained in food safety
2011 – 2020
Senior Manager, In-Flight Food & Beverage
Saudi Arabian Airlines (Saudia)
2004 – 2011
Senior Production Manager
Saudia Catering, King Abdulaziz International Airport
Career
- 2020–2025 — Culinary & Hospitality Strategy Consultant, Royal Commission for Riyadh City: advancing Riyadh as a culinary destination and integrating Saudi culture and heritage with international standards.
- 2011–2020 — Senior Manager, In-Flight Food & Beverage, Saudia: designing menus, managing cost, developing products and evaluating caterers in Saudi Arabia and internationally.
- Earlier — production and quality leadership at up to 70,000 meals daily and 100,000 during Hajj, serving 41 international airlines alongside Saudia.
Highlights
- Designed and delivered hospitality for the Riyadh Expo 2030 bid reception in Paris and the BIE delegation programme in Riyadh
- Led the establishment of the Street Food initiative in central Riyadh
- President of the Saudi Arabian Chefs Association since 2010
- International judge and contributor to Top Chef and MasterChef Arab World
Credentials
- Master’s in Food Quality & Safety — King Abdulaziz University with London School of Hygiene & Tropical Medicine
- Higher Diploma in French Cuisine — Le Cordon Bleu Paris
- Certified ISO Lead Auditor
- WorldChefs Certified International Judge
Role at YR
Strategic direction, assessment of quality and providers, capability development, and technical advice for institutions and major projects.
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