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Leadership

Leadership

Our leadership team guides the technical direction of every engagement and participates directly in assessment and key decisions.

Refined hospitality table setting prepared with care

Leadership expertise

Our leadership team participates directly in assessment and the principal technical decisions.

Yasser Jad and Richard Seidel together at a hospitality industry event
Yasser Jad — Founder · Richard Seidel — Consultant & Corporate Executive Chef
Chef Yasser Jad in a white chef jacket

Yasser Jad

Founder | Culinary Strategy & Hospitality Expert

More than 30 years shaping Saudi Arabia’s food, beverage and hospitality sector across strategy, production leadership, quality and capability development, with experience in government projects and national and diplomatic hospitality.

Chef Richard Seidel in a black chef jacket

Richard Seidel

Consultant, Corporate Executive Chef & Culinary Director

More than 20 years of international experience leading luxury culinary and hospitality operations, opening restaurants and hotels, and developing F&B operations across Europe, the Middle East and multiple global markets.

Experience gained by our leadership team in previous roles

Royal Commission for Riyadh City|Saudia|Riyadh Expo 2030 Bid|DO & CO|Formula One|UEFA Champions League|UEFA EURO|ATP Tennis Masters|ZUMA|Kamp Holding|Margaux Berlin|Hangar-7 Ikarus|World Defence Show|COP16|Le Cordon Bleu Paris|WorldChefs

Let's talk

Start with what your project needs

Whether you are shaping a new idea, preparing to open or improving an operating business, share your vision and project stage and we will propose the right scope.