About
A Saudi culinary and hospitality advisory house
YR Culinary is led by founder Yasser Jad and consultant Richard Seidel, bringing together more than 30 years of Saudi experience and more than 20 years of international hospitality leadership. That combination gives clients clarity of vision, product understanding and practical delivery capability.
Our role
We begin by understanding your vision and project needs, then extend—as agreed—to concept and menu development, chef selection, team training, readiness testing and supervision.
What expertise changes
A strong guest experience starts before the plate reaches the table: a clear concept, a menu that fits it, a chef able to execute it and a team that understands the standard. We connect these decisions so the experience can operate consistently and endure.
What defines our work
Technical leadership for decisions
Saudi insight and international experience
Direct leadership involvement
Practical, applicable decisions
Food quality and safety expertise
Clear identity, consistent product and better-prepared teams
Our vision
To be the trusted Saudi advisory house owners and institutions turn to for specialist decisions and high-quality culinary and hospitality experiences.
Our mission
To help clients develop food and hospitality experiences through the expertise of our founder and leadership team, the right teams and products, and standards that can be applied and reviewed.
Our principles
- Protect the project’s identity
- Provide clear technical assessment
- Test before approval
- Work in coordination with management and teams
- Place food quality and guest experience at the centre of every decision
Who we serve
Let's talk
Start with what your project needs
Whether you are shaping a new idea, preparing to open or improving an operating business, share your vision and project stage and we will propose the right scope.